“The picture exceeded expectations, and there’s no other action-adventure until you get to Christmas, which bodes well,” Relativity president of distribution Kyle Davies said. Males made up 60 percent of Immortals’ audience, while 75 percent was under the age of 35 (the largest chunk, or 39%, were between the ages of 25 and 35). Hispanics made up the largest segment of the audience at 35 percent, followed by Caucasians at 30 percent. The film drew a healthy 66 percent of its grosses from 3D screens.

“Action fans have been staying away, and clearly this movie got those fans,” Davies said.

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